CAPÍTULO 59 - ANÁLISE DO CONTEÚDO EDUCATIVO NO FACEBOOK PARA PROMOÇÃO DO ALEITAMENTO MATERNO

CAPÍTULO 59 - ANÁLISE DO CONTEÚDO EDUCATIVO NO FACEBOOK PARA PROMOÇÃO DO ALEITAMENTO MATERNO

Doi: 10.58871/conbrasca.v3.59

PALAVRAS CHAVE: Amamentação; Mídias sociais; Educação em saúde.

KEYWORDS: Breastfeeding; Social media; Health education.

ABSTRACT:
Objective: To analyze the social network Facebook as a health education tool for providing information about breastfeeding. Methodology: This is a qualitative, documentary, and descriptive study of the information contained on Facebook pages, conducted from August 2021 to February 2022. Inclusion criteria were pages that provided guidance on breastfeeding, and exclusion criteria were pages that did not provide guidance and were no longer available at the time of access to the pre-selected link. The sample consisted of 57 pages. Results and Discussion: One of the issues encountered during data collection was the lack of a theoretical framework. It can be observed that breastfeeding is a current theme and has several sub-themes developed, such as correct latching, expressing milk, the father' s role in breastfeeding, types of nipples, and complications. Final Considerations: The importance of social networks is highlighted due to the number of regular users and the volume of information disseminated at all times, especially about breastfeeding.

Autor

• ANA CLÉCIA JÁCOME UNIAS

• BERNARDO FELIPE ALBUQUERQUE DA SILVA GOMES

• CAIO FELLIPE RIBEIRO BARROS

• HINARA MARIA SIQUEIRA GOMES

• LETÍCIA XAIANE DA SILVA ARAÚJO

• MAYRA LARISSE TEIXEIRA ALEXANDRE DO NASCIMENTO

• NAYARA KESLIEA PEREIRA BARBOSA

• VANUSA MARIA GOMES NAPOLEÃO SILVA

• WALESCA ALMEIDA DA SILVA